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Unlocking Visitor Insights: The Mendo and Telcofy Pilot Project

· 3 min read
Alexey
CTO

intro

Norway is a destination that draws visitors from around the world. Understanding who visits Norway, when they arrive, and how their visit develops over time is critical for better planning, resource allocation, and market analysis. Mendo analytics, in partnership with Telcofy, is leading a pilot project to gain a clearer, more continuous picture of tourist and visitor data.

This pilot leverages Telenor data via Telcofy to establish a factual, data-driven foundation for decision-making.The Power of Telenor Data

Telenor possesses a large and stable data foundation in Norway, ensuring solid quality for all measurements.

  • Norwegian Visitors: For Norwegian visitors, the data represents approximately 49% of the mobile market (Telenor's customers). This provides a strong indicator of development and patterns in domestic visits and a robust basis for comparison, trend analysis, and measuring changes.

  • Foreign Visitors: The data also offers insight into foreign visitors, including their country of origin, which is essential for understanding the market mix and tracking how it evolves.

  • Key Areas for Insight

This project is designed to provide actionable intelligence across several core areas:

1. Planning and Resource Allocation​

Planning_Resource_Allocation

The data provides a factual basis for better capacity and resource allocation by identifying actual visitor patterns. It helps in understanding strain and traffic in different periods throughout the year.

2. Core Measurements and Development​

Core-Measurements-Development

The platform delivers continuous, ongoing measurement 24/7, with data that can be delivered down to every hour. Key measurements include:

  • Visitor Volume and Development: Tracking the number of visitors over time (per hour, day, and week) to capture all variations.
  • Highs and Lows: Identifying peaks and low points to see when there is the most pressure and lowest activity.
  • Patterns: Observing differences in visiting and holiday patterns between weekdays and weekends.
  • Seasonal Trends: Analyzing seasonal development through the comparison of periods and long-term trends.

3. Market and Visitor Behavior​

3-Market and Visitor Behavior

The pilot provides detailed market and behavior insights:

  • Market Share: Identifying which countries visitors come from and the top markets in a given period.
  • Market Changes: Tracking which markets are increasing or decreasing over time.
  • Stay Patterns: Offering indications of shorter versus longer stays and identifying typical arrival and departure times during high traffic periods to assist with planning.
  • Effect Measurement: Measuring the results of events, campaigns, and other measures.

4. The Path Forward: Verification and Implementation​

4-The-Path-Forward

The goal of the pilot is to verify that a clear and useful insight package can be delivered and used in practice. This involves three main steps:

  1. Testing: Validating the data foundation.
  2. Verifying: Ensuring the quality and utility of the views to make better decisions.
  3. Implementing: Delivering the insights in practice to benefit users.

This Mendo and Telcofy project is set to transform how Norway understands and responds to its visitor economy.