The Roads Nobody Counts

Most roads are never measured. Not because it is technically impossible, but because the traditional way of counting traffic — pneumatic tubes, sensor loops, fieldwork teams — simply cannot reach everywhere at a price anyone is willing to pay.
Across the Nordic countries and the Baltics, we have spent the last several years working with national transport authorities on a different approach: using anonymized mobile network data to measure traffic continuously, automatically, and at scale. Here is what we learned.






