Telcofy Methodology Overview
Telcofy’s analytics follow the Eurostat MultiMNO methodology. The summaries below use business-friendly names, with the original EU terminology in brackets so analysts can cross-check the detailed specifications in the EU Compliance library and Use Case catalogue.
Activity Stays (Staypoint Detection)
- What we do — detect locations where devices linger for meaningful periods (for example, longer than 10 minutes) by analysing cleaned event streams.
- Why it matters — reveals how busy a site is and how long visitors remain, powering retail footfall studies, venue performance reviews, and destination benchmarking.
- Tech notes — Implementation details, including event ingestion, windowing, and cache handling, are described in the Staypoint Detection guide and the processing modules in Methods & Data Objects.
Population Snapshots (Present Population Estimation)
- What we do — estimate how many unique devices are present in every grid tile at defined timestamps using Bayesian weighting against cell-coverage probabilities.
- Why it matters — provides crowd counts for city operations, event management, safety monitoring, and infrastructure planning.
- Tech notes — See Module 13 in Methods & Data Objects for tolerance windows, iteration thresholds, and quality outputs referenced by NSIs.
Movement Segments (Continuous Time Segmentation)
- What we do — label each stretch of time as STAY, MOVE, ABROAD, or UNKNOWN, generating a high-resolution activity timeline.
- Why it matters — unlocks commuting routines, trip sequences, peak travel windows, and visit sequencing.
- Tech notes — The Staypoint Detection guide details key inputs (semantic-cleaned events, intersection groups), segmentation parameters (minimum stay duration, maximum gaps, domain filters, MCC rules), and state assignment logic that produces labelled segments with continuity markers.
Usual Places (M-Usual Environment Indicators)
- What we do — roll up movement segments over weeks and months to determine people’s habitual locations (home, work/school, and other frequented spots).
- Why it matters — exposes catchment areas, workplace concentrations, secondary-home patterns, and tourist routines for planning and marketing teams.
- Tech notes — Mid-term aggregation settings, confidence measures, and recommended outputs are covered in Module 14 of Methods & Data Objects and the relevant use cases in Vol. II.
Home Base Identification (M-Home Location Indicators)
- What we do — pinpoint each device’s likely home using long-term permanence scores, with confidence metrics and change alerts.
- Why it matters — offers accurate residential baselines for real-estate analysis, public-service targeting, audience segmentation, and churn detection.
- Tech notes — Module 15 in Methods & Data Objects outlines the scoring thresholds, quality metrics, and metadata fields shared with NSIs.
Relocation Tracking (Internal Migration)
- What we do — compare historical home bases to flag moves between districts or cities, distinguishing temporary from sustained relocations.
- Why it matters — informs housing strategy, infrastructure investment, workforce planning, and regional development initiatives.
- Tech notes — Migration computation, confidence flags, and reporting templates are defined in Module 16/17 of Methods & Data Objects and the migration section of Use Cases.
Putting it all together
- Activity Stays and Movement Segments produce the raw behavioural timeline.
- Population Snapshots and Usual Places aggregate those timelines into daily and monthly intelligence.
- Home Base Identification and Relocation Tracking deliver long-term insights, enabling products such as OD matrices and real-time dashboards showcased in the Telcofy Product Suite.
All modules honour privacy constraints, separate local versus foreign SIMs, and support market-share extrapolation where feasible, ensuring results are trustworthy for commercial and technical teams alike.